Most modern beers are designed around such factors as taste, brewing technique, and the quality and origin of the hops. Billy Beer was based upon Jimmy Carter’s younger brother. Famous for once urinating in an airport full of press and foreign dignitaries, he was a natural choice. The Falls City Brewing Company (based in Kentucky) made him the beer’s spokesperson and namesake, and Billy drank it eagerly in magazine advertisements and TV commercials while offering the following words of support on each cardboard box:
“I had this beer brewed for me. I think it’s the best I’ve ever tasted. And I’ve tasted a lot. I think you’ll like it too.”
Despite this powerful endorsement, sales of the product were awful, and the beer was discontinued after only a few years. The fact that Billy Carter was known to actually prefer Pabst Blue Ribbon probably didn’t help very much either. People just didn’t seem to be interested in drinking a beer that was based upon a president’s sibling, though a newspaper advertisement would appear some time later offering to sell cans of Billy Beer for several thousands of dollars apiece. Sadly, it was a hoax, and many people lost their valuable collections of half-empty beer cans to the scam.