You may have noticed that a lot of companies use a mascot to sell their product to the masses. Energizer has the Energizer Bunny. Kellogg’s has Tony the Tiger. Geico has that gecko with the not-quite-convincing British accent. Lamisil, a medical product designed to combat foot infections, decided they shouldn’t be left out of the loop on these things, and spent several months and quite a bit of money trying to come up with a mascot of their own. The end result: Digger the Dematophyte.
He’s a toenail infection. His physical appearance is somewhere between malicious goblin and Pikachu, and he can be seen in old TV commercials (still available on Youtube). He shows the viewer the danger of improper foot care, not to mention having a three-martini lunch before designing a corporate mascot, by peeling back discolored toenails and gleefully crawling inside. “All I want,” he says suggestively, “is to get in here.” But look! You can stop this nasty villain by applying the miracle product that is Lamisil!
Much to the company’s surprise, the most common response when seeing this commercial was not to rush out to the nearest drug store and purchase a tube; it was to scream in terror and put one’s eyes out with the nearest sharp implement. The rest tended to go to court and point out on the anatomically correct doll where the bad mascot touched them. People, oddly enough, do not seem to want to see animated toenail infections dancing on their TV screens.