Telemarketing is a business strategy that seems like it should be destined to fail. The process involves maintaining a huge call center of employees, usually high school drop outs, who call up people on the phone from a master list and try to sell them total crap. This typically occurs during the dinner hour, or when the person has stepped into the shower, or just before they’re about to break into the Tower of London and steal the crown jewels. A very inconvenient time, in other words, and one which generally creates a strong negative association with the service or product.
So why do businesses use it? For some terrible reason, it works. Though the vast majority of people get incredibly annoyed when they receive a phone call in the middle of the night telling them that they could save 10% on their long distance rates, there is that rare few who put a hand to their mouth, gasp loudly, and say “Tell me more!” This number tends to correlate with the amount of people who were dropped frequently as a child and suffered from severe head trauma, so you can draw your own conclusions.