The English language can be tricky to master at times. A lot of the spelling is counterintuitive, and it’s often hard to know when to use a C, or a K, because they both sound the same. Don’t even get started on pseudopseudohypoparathyroidism.
Several prominent individuals (including Theodore Roosevelt, of monocle-enthusiast fame) have thus sponsored attempts to have the language altered and made simpler. They believe that words should be spelled like they sound, without any of those pesky modifiers and silent letters that have plagued them since childhood. Under these rules, ‘pharmacist’ would become ‘farmasist’, and ‘knight’ would become ‘nite’, despite the confusion that would bestow upon the world.
Others have sought to replace the Roman alphabet with one that introduces entirely new characters (such as symbols for ‘wh’, ‘ng’, ‘l337’), or does away with whole letters completely. No one uses Q or Z these days, at least no one worth mentioning, so it’d be much better to just get rid of them. That way, all the vital brain space could instead be used for memorizing the names of American Idol contestants.
It all comes down to traditionalism versus ease. Why learn how to properly spell ‘education’ when you can just shift the letters around until it’s so simple that even a caveman can do it?
As you might guess, the primitive spokespeople for Geico are *not* behind this movement.